BALTIMORE – Under Armour today announced the 410 Invitational, a new college basketball tournament featuring four local programs: Loyola University Maryland, Morgan State University, Towson University and the University of Maryland, Baltimore County (UMBC). Built into the 2026-27 collegiate basketball schedule, it is designed to celebrate Baltimore-area hoops and create a differentiated experience for these student-athletes.

"We are excited for our men's and women's basketball teams to be a part of the inaugural 410 Invitational," said Loyola Associate Vice President and Director of Athletics Donna M. Woodruff. "Under Armour is a pillar of the Baltimore community and leader in the basketball industry; as an anchor institution in this city, Loyola is proud to partner with them to help drive this event."

Planned as a multi-year event, the 410 Invitational will bring together men's and women's teams from each school in a rotating tournament format, with Towson hosting the championship round this year. The inaugural 2026 tournament will kick off on Thursday, November 12, with the men's games of Loyola at Towson and Morgan State at UMBC. On the women's side, the opening-round matchups will take place on Friday, November 13, with Towson playing at Loyola and Morgan State at UMBC.

More than a tournament, the invitational will create an elevated experience for participating student-athletes and coaches, with programming to take place at Under Armour's global headquarters on the Baltimore Peninsula. Under Armour will also host a media day on Wednesday, October 28, where local media will have the chance to hear from the athletic directors and coaches from each participating school.

"The 410 Invitational is an opportunity to celebrate the basketball culture that lives right here in Baltimore while creating an experience that feels bigger than the game for these student-athletes," said Todd Locklear, Under Armour's Director of Team Sports, College Division. "We are proud to bring together four local programs and help spotlight the energy, talent and pride that define this collegiate community."

Division	Date	Start Time	Matchup	Location
Men's	Thursday, Nov. 12, 2026	7:00 PM	Loyola at Towson	Towson
Men's	Thursday, Nov. 12, 2026	6:00 PM	Morgan State at UMBC	UMBC
Women's	Friday, Nov. 13, 2026	11:00 AM	Towson at Loyola	Loyola
Women's	Friday, Nov. 13, 2026	6:30 PM	Morgan State at UMBC	UMBC
Men's	Saturday, Nov. 14, 2026	5:00 PM	Consolation Game	Towson
Men's	Saturday, Nov. 14, 2026	7:30 PM	Championship Game	Towson
Women's	Sunday, Nov. 15, 2026	1:00 PM	Consolation Game	Towson
Women's	Sunday, Nov. 15, 2026	3:30 PM	Championship Game	Towson